These tips may not make your website the first one to appear in the list, but they just may help you move up a little.

Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.

Keyword Phrases

Rather than focusing on a single word, try adding a few words to make a keyword phrase. You may want to read about effective Google searches to see how keyword phrases help with searches.

If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if one phrase is starting to gain popularity.

Try to stick to one subject per page, and stick to one keyword phrase per page. That doesn’t mean you should write stilted text or use odd phrases. Clear writing is both easier to search and easier to read.

Density

One of the things Google looks for when it catalogs pages is the density of the keyword usage. In other words, how often the keyword occurs. Use natural phrasing. Don’t try to trick the search engine by repeating the same word over and over or making text “invisible.” It doesn’t work. In fact, some of that behavior even get your website banned. Read more: Google Dont’s – Bad Tips and Dirty Tricks That Will Get You Banned.

Give a strong opening paragraph. Google may or may not search beyond the first 200 words or so of your web site, but it definitely looks at the first paragraph for keyword density.

You can check your keyword density with Google Toolbar.

Name Your Pages

Give your pages a descriptive name with the <title> tag. This is vital. Google displays search results as a link using the Web page’s title. A link called ‘untitled’ isn’t enticing, and nobody is going to click on it. When appropriate, use the page’s keyword phrase in the title.

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Submit Your Site to the Right Directories

Submit your website to the open directory project, if possible. Google considers this directory to be an important link. Be patient. A real human has to check your site, before it’s listed in the Directory.

Submit your site to specialized directories. For instance, a work at home mother owned business (WAHM) should submit her site to WAHM directories. A site on butterflies should be sent to biology or entomology directories.

Don’t get too submission happy, though. Google, in an effort to combat click fraud, often filters out websites linked from link farms, or pages with nothing but links to other websites. This is one reason why free services to register your website may hurt you. Stick to specialized directories and organizations. They’re more likely to help and not hurt your rankings.

Make Your Graphics Search Friendly

Keep the Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip right over it. Google has gained some ability to read Flash, but it is still limited. If your menus are in Flash, they might as well be invisible. Consider making plain text links in addition to or instead of Flash.

Give your images <alt> tags. Not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them.

Good Design Is Popular Design

In the end, strong, well organized pages are pages that Google tends to rank higher. They’re also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.

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A lot of businesses believe that a mere presence on the Internet is good enough to get more customers. However, the truth is very different. Traditional methods of marketing have depended on hard work of professionals who are champions in formulating strategies, having a solid plan – B and knowing their target markets. While the strategic bases of the traditional methods are similar to that of SEO, the mediums of marketing are very different. Let us discuss about the main differences.

A traditional marketing method like advertising on news papers or magazines reaches a limited audience due to various factors such as readership, popularity, business markets and so on. Moreover, tracing back to an advertisement can be very difficult after a period of time. Also, the cost can be a very big factor in some cases as limitations are imposed on the size of the text or pictures. Such limitations can hardly paint the full picture of the business and hence the chances of losing out on a customer are high.

Now, let us see how doing SEO on a website can be an advantage. The website can hold a lot more information about the business. Putting it at the top of Google in itself acts as a measurement of credibility, which can have a positive psychological impact on your audience. That fact that the website is at the top of the pile speaks volumes about its excellence and goes a long way in creating good will. Thus, it can be instrumental in giving your business a boost. With SEO a wider audience can be reached and the needs of the customers can be measured. This can underpin future strategies to market a website. With tools like Google Analytics, goals can be set and achieved and success rates can be measured.

To market your business, you can resort to call calling, telesales and so on. However, with SEO the scenario is completely different. When a website reaches the top of the pile, it is automatically found by customers looking for the service, when searching on different search engines. Hence, the probability to get business is a lot more.

If a business considers its website the engine which moves it forward, then SEO can very well be considered the engine oil. A good SEO Expert can act as the mechanic in this context.

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When your web address is typed into a browser, your web host is being contacted to locate and display the requested page.

Free Vs. Professional Web Hosts

All Web Hosts are not created equally. There are a number of free hosting services available on the Internet. However, if you’re designing a website for business purposes, you should NEVER host your website with a free host.

In order to establish credibility, you must be willing to invest in your own domain name and professional web hosting.

Websites hosted on free servers are not taken seriously and will suffer a serious loss of business.

Your visitors may feel that if you don’t have your own domain, you may not be a credible company. They’ll simply take their business elsewhere.

Not only is professional credibility a great reason not to host with a free service, but many Search Engines won’t even index a site hosted on a free server.

In addition, free hosting services don’t need to have a reason to shut your site down. You may get up one morning, try to access your site and instead of your site loading, you may receive an error message. There goes all your hard work, your website, your traffic, your Search Engine positioning, your customers — all gone.

Free hosting services aren’t interested in your business or how hard you’ve worked to design your website and create a steady stream of traffic. Their main concern is their business. That’s why they’re doing it. They display banner ads on every site they host.

If you’re serious about your business and you have a sincere desire to succeed, having your own domain name is a must. It’s not a luxury, it’s a necessity. Businesses using the free services are not taken seriously. Having your own domain name is just as important as a professional looking web site. They go hand-in-hand.

The cost to register your Domain name ranges from $12 – $35 per year. Very reasonable and well worth every dime.

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Increased customers’ convenience:

Searching for businesses and products over the Internet is much easier and quicker than leafing through the Yellow Pages. Anytime a potential or existing customer wants to find out more about your business. Your customers can be always in touch with you, all they need to know is the address of your website.

Greater accessibility to your business profile:

Your business profile will be accessible from EVERYWHERE. No other ad channel provides such global coverage. You will not depend any more on restricted presentations based on phone book entries. What is more important, more and more customers nowadays resort to the Internet when searching for products, services and businesses.

Greater opportunities for promoting your business portfolio:

People can’t buy your products or services if they don’t know that they actually exist. Through a WEBSITE you can tell your potential audience much more than you could possibly do via any print advertisements, Yellow Pages listings, or TV/radio commercials. There are no limitations with regard to space and time, nationality and residency. You can say as many things as you want, to as many people as wish. And your business representation can be as resourceful as is the Internet.

Low-cost efficient advertising:

Practically, what happens is – your website runs a NON-STOP PROMOTION of your business! Your customers are always able to obtain up-to-date and thorough information about your services or products. Instead of having to rely on randomly aired TV or radio commercials, they can simply browse through your website whenever they have time or need to.

Around-the-clock availability:

A website is available 24 hours a day, 7 days a week, 365 days a year. It will be your hardest-working employee, never getting sick, or taking holiday. And you can always rest assured that your website is there for you – to answer to your customers` questions, or to collect their feedback instead of you.

It saves time:

With a website, prospective customers can learn about you and your business at any time of the day or night without you having to be all the time pre-occupied with the process. The time you would otherwise spend on answering or re-directing of your customers` questions can be now saved and invested in further activities to increase your profits, in other words – in further expansion of your business.

It saves money:

You can save a lot of money spent otherwise on print and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings. Furthermore, while regular renewals of printed materials can be quite expensive and also time consuming, updating information on your website is always handy, fast and most important – amazingly efficient. As we all know, nothing is more valued in a business than optimal productivity for minimal input costs.

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The web consists of myriad pages, presenting information using different technologies and linked together with hyperlinks. There are two basic aspects to any webpage found on the Internet. The first is a presentation that the user interacts with, usually visually, while the second is a back-end that includes information for non-human browsers.

The basic markup language used to tell a browser how to present information is called the HyperText Markup Language (HTML). A stricter version of HTML is also widely used, known as eXtensible HyperText Markup Language (XHTML). Using HTML or XHTML, a web designer is able to tell a browser how a webpage should appear. In the last few years there has been a push towards separating the underlying structure of a webpage (using HTML) from the visual presentation of the site (using Cascading Style Sheets or CSS). This approach has a number of major benefits in both the short and long term, and is gathering popularity as time progresses.

From a technical standpoint, the act of web design can be quite difficult. Unlike more traditional print media, HTML has a number of variable factors. To begin with, not all browsers interpret HTML according to the standards created by the standard-setting body — the World Wide Web Consortium, also known as W3. This means that while one piece of web design will appear as the designer wishes it to in one browser, it may appear completely differently in another. There are numerous fixes and work-arounds to try to circumvent browser-specific bugs, but it is a tenuous business at best.

Another major limiting factor of web design is the plethora of formats a site might be viewed in. While graphic designers know exactly how large the piece of paper they are printing on will be, a web designer must account for different monitor sizes, different display settings, and even browsers for non-sighted surfers! Combined, these concerns often leave a web designer struggling to incorporate enough dynamism to make a webpage attractive on a range of browser sizes, while creating a layout static enough to allow for the use of images and other necessarily fixed-size components.

In addition to XHTML and CSS, web designers often use a number of database driven languages to allow for more dynamism and interactivity on their websites. While useful with smaller sites, database driven languages become a virtual necessity on any site presenting huge amounts of data. Some of the most popular languages for ‘dynamic’ web design include ASP, PHP, and ColdFusion. Macromedia’s Flash also allows for a different sort of web design and is very popular amongst many web designers.

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